Date published: 01.09.08 - not release date

Ban the belly during National PMS awareness week

Ban the belly during PMS Awareness Week – 11-17 September

Q. What do 3,000 African elephants and the UK’s female population have in common?

A. Their weight! The amount of pounds that may be piled on by UK women just before their period due to water retention easily equates to this vast amount!*

Most of us girls have come to accept the discomfort and the ‘dreaded’ bloating just before our period – but we rarely ask why it happens. The likelihood is that the problem is due to water retention, which is essentially excess water trapped within our body. This leads to those noticeably tighter waistbands and is one of the most common symptoms of Pre-Menstrual Syndrome (PMS). However, don’t be fooled into thinking that this is part and parcel of being of the fairer sex or that nothing can be done about it.

PMS Awareness Week runs from the 11th to the 17th September, so why not let this week be your inspiration to take action to rid your body of those excess water-induced pounds and ‘ban the belly’ - with a little help from Aquaban?!

Each month, up to three pounds of excess water may be trapped in a woman’s body in the run-up to her period. Aquaban tablets work by effectively helping to get rid of this unwanted water from the body, leaving you feeling great and able to fit into your favourite clothes. If you prefer a more traditional remedy there's now new Aquaban Herbal, which contains a blend of three natural herbal diuretics - Uva Ursi, Clivers and Burdock root - which work together to gently reduce the problem without leaving you dehydrated.

So don’t suffer in silence with this age-old problem, hold your head high and celebrate being a woman with Aquaban!

To find out more about Aquaban, Aquaban Herbal and PMS visit www.aquaban.co.uk

Aquaban and Aquaban Herbal are available at chemists nationwide priced at £3.18 and £3.49 respectively.

-Ends-

For further press information and images please contact Kat Forse or Emma Drury Phone: 0117 973 1173 E: kforse@brayleino.co.uk / edrury@brayleino.co.uk

September 2006

* based on 11,800,000 as the number of women between 16 and 50. Using these ages as approximates only for the number of menstruating women in the UK