Date published: 01.09.08 - not release date

New Harley Street TV Drama Launches as Harley Medical Group Booms

As ‘Harley Street’, a major new six-part medical drama begins airing on ITV, the real-life Harley Street is reporting that business is currently booming following a 35% increase in growth according to The Harley Medical Group, the UK’s largest cosmetic surgery provider.

The new medical drama, Harley Street, features a general practice based in the medical Mecca of London’s Harley Street and is packed full of drama, intrigue, medicine and romance. The show features the adventures of three doctors including a renowned cosmetic surgeon called Doctor Ekkow Obiang.

Staff at The Harley Medical Group, which opened its first clinic at number six Harley Street 25 years ago and now employs over 200 people, is pleased that the show is set in Harley Street and highlights the great work the doctors and nurses do in this famous street.

Liz Dale, Director at The Harley Medical Group, said: “The launch of this new series shows what a high level of interest there's around the medical and cosmetic surgery industry as a whole and Harley Street in particular. More and more people are having surgery and research has shown that even though only 4% of the population have had surgery, 44% would be open to having it*. We’ve seen huge growth across all our 22 clinics nationwide for both men and women.” The Harley Medical Group currently receives over 150,000 enquiries per year.

According to the latest figures from The Harley Medical Group for cosmetic surgery for women, the top five fastest growing procedures are:

59% Abdominoplasty
40% Breast Augmentations
27% Rhinoplasty
24% Blepharoplasty
9% Liposuction

While the list of the fastest growing cosmetic surgery for men shows:

51% Botox
40% Dermal Fillers
26% Laser Hair Removal

*Mintel Data

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About The Harley Medical Group

The Harley Medical Group has been established for over 25 years and is one of the most highly-regarded Cosmetic Surgery Groups operating in the UK. In 2004, The Harley Medical Group’s Chairman Mel Braham, at the request of the Department of Health became a member of the department’s Steering Committee, set up to oversee the introduction of new regulations covering the entire Cosmetic Surgery sector. All of The Harley Medical Group’s clinics are registered with the Healthcare Commission. There are now 18 clinics (20 by February ‘08) in the UK and Ireland: London (Harley Street, Wimbledon, The City & Watford) Marlow, Birmingham, Leeds, Brighton, Bristol, Manchester, Newcastle, Chester, Nottingham, Southampton, Cardiff, Chelmsford, Dublin and Belfast.

The Harley Medical Group PR Contact:

Michelle Lowery
Rain Communications UK
2 Greycoat Place
Westminster
London
SW1P 1SB
020 7222 4345
www.harleymedical.co.uk