Date published: 01.09.08 - not release date

Product news - detox/wellbeing/health/lifestyle/food&drink

Water filtration is growing in popularity and the new Aqua Optima system can now be found in hot and cold kitchen appliances from some of the UK’s leading brands. Aqua Optima removes impurities from tap water – making it purer and better tasting. It also helps reduce limescale build up, prolonging the life of the appliance.

Editorially, Aqua Optima can fit into Christmas gift guides, gadgets, homewares, lifestyle, ethical, wellbeing, health, detox, baby and kitchen features. Product is also available for tried and tested, appliance reviews and competition prizes.

And, a UK first, Aqua Optima has recently launched Double Life filters that last for 60 days rather than the standard 30. This is more convenient to the consumer and saves money and also reduces waste. And filtering in general is currently finding favour amongst more ethical consumers that are rejecting bottled water due to cost and the impact of PET bottles on the environment.

High Res Jpegs and full range information is available upon request.

The latest press release, regarding detox for January ‘new you’ features can be found below. All media enquiries to Richard Bond or Emma Trimble at SKV PR on 0161 236 9909


Detox your tap water along with your body this New Year
Aqua Optima water filter cartridges remove toxic impurities from water

Everyone knows eating plenty of fruit and vegetables and drinking water is an ideal way to detox, but in the winter hot drinks are much more appealing than cold. Green and herbal teas and hot water with lemon will all help the detox process and can be even purer if a kettle with the new Aqua Optima water filter system is used.

Aqua Optima found through consumer research that while most people are aware of the impurities in tap water, they also believe that boiling water removes them when in fact it does not. These impurities need to be removed by a filtration process using a cartridge such as Aqua Optima.

Aqua Optima has developed a unique five-step filtration process that removes up to 80% of chlorine, 70% of lead and reduces high levels of other tap water pollutants such as pesticides, herbicides and heavy metals via a fast flow cartridge.

And Aqua Optima has teamed up with some of the UK’s leading brands, including Russell Hobbs, Morphy Richards, Sabichi and Kenwood, to create a new range of ‘super kettles’ that all deliver purer Aqua Optima filtered water fast. A litre of water can be filtered and boiled in two and half minutes.

The new filter kettles featuring the Aqua Optima system are widely available from high street retailers including Comet, Argos, Robert Dyas and Wilkinsons with a model to fit every budget and lifestyle – from the compact Kenwood WK300 (£24.99) or feature packed Russell Hobbs Purity (£39.99) to the contemporary stainless steel Sabichi (£29.99). Replacement Aqua Optima cartridges, that last consistently for 30 days, are available in Argos, Aqua Optima kettle stockists and online from www.aqua-optima.com.

ENDS/

For details on the full range, prices, stockists, pack-shots, product samples and all other information regarding Aqua Optima please contact Emma Trimble or Richard Bond at Spinoza Kennedy Vesey Public Relations on 0161 236 9909 or e-mail emma.trimble@skvpr.co.uk.