Date published: 01.09.08 - not release date

QinetiQ appoint B2B customer relationship management experts Bsquared

QinetiQ a leading international defence and security technology company has contracted B2B customer relationship management experts Bsquared Consulting to implement a pilot of the CRp® (Customer Review process) and help enhance the lifetime value of the relationships QinetiQ has with its customers within one of its business units.

Any media enquiries or for more information please contact Bsquared on +44 (0)208 939 3840, or info@Bsquared-Consulting.com

About QinetiQ

QinetiQ is a leading international defence and security technology company. Who develop innovative technology-based solutions and products and provide technology-rich support services for major government organisations, such as the UK MOD and the USA DoD, and for commercial customers around the world.

As leading supplier of defence research to the UK Government, they have built up significant intellectual capital and expertise. Over 13,500 employees contribute to their intellectual capital base. They are known as the people who deliver value from science and technology, creating solutions that address important problems faced by business, government and society.

Visit the company’s website at www.qinetiq.com

About Bsquared

Bsquared Consulting specialise in helping organizations drive the maximum value from their Business-to-Business customer relationships. We will help you to find out directly from your customers the factors that will increase their confidence, loyalty and desire to spend with your company. We will also help you improve your operational effectiveness right the way through your value chain from customer facing departments to your suppliers. Based in Hampton, England the company has an international portfolio of blue-chip clients.

Visit the website at www.bsquared-consulting.com for further information.