Date published: 01.09.08 - not release date

food&drink towers launches next generation media events

-food&drink towers’ Megatrends Media Party-

food&drink towers (http://www.foodanddrinktowers.com) is set to revolutionise the way food&drink companies do business by introducing the next generation of networking events.

The Megatrends Media Party, to be held in central London on Wednesday 25th June 2008, will enable up to 11 food and drink producers to exclusively demonstrate their new products and provide journalists with the latest news in a relaxed environment.

The headline sponsor, RDA Organic (http://www.rdaorganic.com), is “thrilled” to be involved in the event along with Mile High Drinks (http://www.milehighdrinks.com), wineSight (http://www.winesight.fr) and Porter Foods (http://www.porterfoods.co.uk) among other food&drink companies.

Helen Lewis, MD of food&drink towers, said: “We are really excited about this event and pleased to have such great companies on board already. This is the latest innovative strategy in a series of steps food&drink towers has undertaken since its launch in October 2006. Our aim has always been to increase communication within the food&drink business and make life that little bit easier for everyone involved. This event will achieve this goal. Journalists are being invited from across the consumer and trade media to have a few drinks and meet the faces behind the brands. The party will give journalists an opportunity to collect a selection of exclusive leads and stories in an informal environment over a glass or two of wine – on us!”

Joanna Nash, events director at food&drink towers, said: “The response from both journalists and the industry has been outstanding and surpassed even our high expectations. We are looking forward to a fun evening full of conversation and networking without the pomp and ceremony associated with so many media events. This is the start of next generation events for the food and drink industry, which we are pleased to introduce in London.”

-Ends-

Notes to editors:
Journalists are invited to attend the Megatrends Media Party in central London on Wednesday 25th June 2008. For more info and to register on the guest list, please e-mail events@foodanddrinktowers.co.uk or call Joanna Nash on 07852 438090 or Helen Lewis on 0208 7711212.

Food and drink companies are invited to apply as sponsors although it is worth noting that places are limited. There's a maximum of 11 sponsorship places available for this event. The headline sponsorship event and three sponsorship places have been taken already. For more info please e-mail events@foodanddrinktowers.co.uk.

food&drink towers (www.foodanddrinktowers.com) was launched by Helen Lewis in October 2006 to increase communication within the food and drink market, and open opportunities for small and startup companies. The website enables PRs, journalists, businesses and consumers to interact and increase their knowledge of the industry. Since October 9, 2006, more than 860 news stories and features, and 950 press releases have been published; all of which are freely available online and regularly accessed by registered journalists.

There are more than 3,000 subscribers to food&drink towers, who have access to the free daily news service including regular features. The light-hearted and informal news pages are packed with inspiration for journalists, updates on the latest trends for foodies, and insight into the important issues for those within the industry.

Registered PRs can upload press releases, free of charge, for online publication (usually within twenty four hours). Just fewer than 1,000 journalists have registered to access the press release archive from trade magazines to online news sites, national and regional newspapers and consumer food publications.

We also offer an entry-level, bespoke PR service—you tell us what you’re looking for and we can help. We offer realistic prices and work with you as part of your team. We also offer a tailor-made photography package. Email: helen@foodanddrinktowers.co.uk for more details.
To upload a press release, you just have to register (it’s free) and then go to http://www.foodanddrinktowers.co.uk/press_upload.php. Press releases are published online as soon as possible, and interesting and newsworthy releases are included in the daily e-mail alert sent to leading journalists including freelancers, and those working for trade and consumer publications.