Date published: 01.09.08 - not release date

KATY HILL: THE FACE OF GROUND-BREAKING ENAMEL CARE SENSITIVE

Katy Hill has been a firm TV favourite for years and has joined forces with the world’s leading baking soda brand Arm & Hammer®, to help launch the groundbreaking new toothpaste, Enamel Care® Sensitive. The well-loved TV and radio presenter is a huge fan of natural products so loves the natural whitening power of the baking soda in Arm & Hammer®. As someone with sensitive teeth she also adores the fact that it will fix the problem – for good!

Enamel Care® Sensitive (RRP £3.49) is the only toothpaste that can fix the cause of sensitivity, offering long-term relief using the patented new ingredient Liquid Calcium® that restores the surface enamel on the teeth to form a protective shield.

Katy is one of the million’s of sufferer’s of sensitive teeth in the UK so knows what a pain it can be!
“Tooth sensitivity can be an absolute nightmare - it can stop you eating certain foods you like and drinking certain drinks - and the worst part of all – it can strike when you least expect it! It is a huge relief to know that Enamel Care Sensitive is there to sort the problem out in the long term – and all you have to do is brush with it twice a day – how simple is that?”

Following her recent move to LA, Katy is available for interview to promote Arm & Hammer® Enamel Care Sensitive®.

Contact PR4 for further details:

Amy Allyson, Catherine Chapman or Chrissie Wright
Email: amy@pr4.com or Catherine@pr4.com
Tel: 0207 637 1237

NEW Arm & Hammer Enamel Care® Sensitive Toothpaste is available from Tesco, Sainsbury’s, ASDA, Morrison’s, Boots and Superdrug.
RRP: £3.49 (75ml)

Notes:
•The whole Arm & Hammer range includes Enamel Care, Enamel Care Sensitive, Extra-Whitening, Original Coolmint and Freshmint Gel.

•Arm & Hammer is owned by Church & Dwight, a household, industrial and personal care products company.

•Church & Dwight produce and market a number of toiletry and personal care products including TROJAN® Condoms, Arrid deodorant, Femfresh intimate hygiene, Nair hair removal, Pearl Drops Tooth Polish, First Response home pregnancy products.