Date published: 01.09.08 - not release date

Backless Thong Hits the UK

UNDERWEAR NOW UNDERCOVER
The Backless Lingerie Revolution
Visible thong lines – your days are numbered…

For years women the world over have tackled the dreaded visible panty line (VPL) by replacing it with a far more high risk strategy: the thong. Love it or loathe it, the thong is used the world over, and there has been no alternative for ladies wearing low cut trousers apart from going commando, until now. Introducing Backless Lingerie: sexy, invisible knickers with straps that sit snugly around the upper thigh.

Designed by Queenslander grandmother Jan Digney, fashionable women can now dress with style, comfort and confidence. The revolutionary, adjustable design of Backless Lingerie ensures that anyone can wear hipster jeans and the sheerest gowns, without ever worrying about revealing knickers and g-strings.

Jan said she had been shocked to learn that a lot of girls preferred to wear no knickers at all rather than risk flashing them when wearing low cut or revealing outfits. “That’s when I decided something just had to be done,’’ said Jan who, after many hours of design work and experimentation, came up with the ultimate solution – Backless Lingerie.

“Unlike thongs, Backless Lingerie doesn’t ride, wedge or shift allowing you to show your back side at its best, in total comfort,” Jan said. Designed by a woman, with women’s comfort in mind, this undergarment has adjustable leg bands that lift and flatter your bottom. Simple and discreet, these leg bands also hold the lingerie in place, removing the need for an uncomfortable and revealing g-string.

Australian model Michelle Barnard is a true convert to Backless Lingerie and said on being introduced to the new style: "Initially I thought they would fall down my thigh, but once I had them on they felt so comfortable and didn’t move at all - they sit in place perfectly and you couldn’t see any of my underwear from the back when I sat down".

The Backless Lingerie Revolution

IMPORTANT!
We are currently the UK’s sole stockist of this revolutionary piece of underwear. If you would like more information or a sample please get in touch. We have limited stocks set aside for promotion so please get in touch quick!

More comfortable than a thong. More discreet than a brief.
Available now at www.LoveHoney.co.uk at £9.99

For interviews/photos/samples contact Ali Carnegie at LoveHoney on 01225 480734 or ali@lovehoney.co.uk