Date published: 01.09.08 - not release date

Agillic enhances campaign management by speeding up the time taken to test interactive marketing programmes

Marketers can test multi-channel marketing campaigns faster and easier than ever before. Understanding what elements of a campaign are working prior to going live gives marketing the opportunity to make early adjustments to increase campaign success.

Agillic specialists in customer lifecycle marketing today announced advancements to its latest release. Testing is an important part of campaign management. A simple tweak in your business rules, behaviour triggers, message content, frequency or media choice could be the difference between mediocre or outstanding interactive marketing results.

"Time constraints often lead marketing to rush campaigns out of the door", explains Thomas Hansen, Agillic Product Marketing Manager, "As a result, we have significantly reduced the time taken to create test profiles from several hours to split seconds. Combined with a new user-friendly interface we have made it is easy and fast for users to track and investigate all the associated campaign flows – giving marketing the confidence to press the go-live button knowing their campaigns are 100% ready-to-go".

This latest release also ensures all new interactive marketing content is automatically validated, which ensures marketing is alerted of any possible publishing errors. Well-tested campaigns are a vital part of the campaign management process and these latest enhancements from Agillic's development team show our commitment in supplying marketing with the flexibility and control to improve the effectiveness of interactive marketing campaigns.

About Agillic

Founded in 1999, Agillic is a European provider of Customer Lifecycle Marketing solutions designed to help marketers easily execute 1-to-1 customer communication programmes across multiple channels. From one central, on-demand solution our customers effectively co-ordinate direct mail, e-mail, web, mobile communications and customer services. Each channel is highly personalised to ensure customers receive relevant, informative and consistent communications based on historical profile data and current behaviours in real time.

Agillic is helping companies across industries improve the efficiency and effectiveness of their campaign management operations by lowering the marketing spend, increasing the impact and response levels of campaigns and achieving faster and increased cross and up sell opportunities leading to higher revenues and loyal customers.

Agillic's head office is in Denmark with additional sales and implementation business resources across Europe including London, Madrid, Zurich and Ukraine. Our customers include Hi3G, Telenor Sonofon and Telia.

Contact:

Agillic
Overgaden neden Vandet 9C
DK-1414 Copenhagen K
Denmark
Phone: +45 7025 2825
Fax:+45 7025 2826
E-mail: info@agillic.com
www.agillic.com