Date published: 01.09.08 - not release date

CELEBRITY STAR-STEALING FASHION WEBSITE LAUNCHES

Fashion addicts looking to steal their favourite stars style can now find 100's of celebrities and where to buy the same clothes they wear displayed all under one virtual roof as a new celebrity style-stealing fashion website launches today.

Today sees the launch of a new celebrity fashion website that allows users to find and buy the same fashion items of clothing as worn by their celebrity style heroes.

MyCelebrityFashion.co.uk enables celebrity-fashion addicted shoppers to quickly and easily find the places where they can buy the clothing worn by their favourite stars. Users are also able to recommend their favourite celebrities and rate their outfits.

The site brings together all the big name high street and catwalk brands such as House of Fraser, Tommy Hilfiger, Schuh, Miss Selfridge and La Senza and matches items to celebrities so browsers can steal their clothing style and claim it as their own.

Browsers can use the website to find the best offers and lowest prices for the latest fashion items along with entering competitions to win a range of high value items.

The launch is being supported by an extensive marketing programme that includes online advertising, offline advertising as well as a media relations campaign that is intended to drive traffic towards the website and raise its profile amongst fashion hungry shoppers.

The website is updated every few hours and a team of fashion experts are constantly identifying the latest trends and bargains as and when they happen.

Jilly Tovey, Head Fashionista of MyCelebrityFashion said,

“Celebrities are all around us and are now the barometer for the latest fashions and trends, quite often replacing the models and catwalk queens of yesteryear. MyCelebrityFashion is the spiritual home for those who want to steal their stars style, and don’t want spend an age hunting around every website to find the best bargains.”

She continued,

“Our browsers can also rest assured that we have assembled a team dedicated to spotting and researching the latest celebrity must-haves and quickly getting them onto our site before the next trend comes along”.

For those addicted to creating a fashion “mash-up” clothing, items can be linked together to create a users own distinct style and then purchased or placed on a wish-list.

All major celebrity calendar events are detailed on MyCelebrityFashion, including a list of the celebrities who attended, what they were wearing and where the items can be purchased.

There will also be a weekly ‘Top Tagger of the Week’, competition for those browsers who identify where on the web a stars item of clothing can be bought with a £50 shopping voucher being handed to the winner.

MyCelebrityFashion.co.uk specialises in fast fashion and celebrity culture and style, and offers an extensive range of high street women’s fashion, designer labels and accessories.

For more info please visit www.MyCelebrityFashion.co.uk

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For more info or to set up interviews with Jilly Tovey please call Rich Leigh, 10 Yetis Public Relations Agency, on 01452 527898 or e-mail rich@10yetis.co.uk

EDITORS NOTES

MyCelebrityFashion is the 1st UK site dedicated to listing celebrities and where you can buy their style of clothing

The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc

Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and White Stuff have their ranges and latest fashion items listed on the site

QUIZ QUESTION:

For those interested in winning a state of the art... Jelly Belly Machine, or something similar, take a look at the following question and send the answer to rich@10yetis.co.uk:

Q - Which celebrity fashion icon and former runway model hosts America's Next Top Model?

Good luck!