Date published: 01.09.08 - not release date

Your wellness room – the soul of your home

The bathroom used to be the smallest room in the home, treated simply as a place to wash – a quick shower in the morning before heading off for work or a warm bath in the evening before bed. Nowadays however, we treat bathing as a tonic for our overall wellbeing – mental, emotional and physical. The bathroom is the only room in your home where you can escape from it (and them) all, if only for a short time each day, and indulge in some precious ‘me time’.

According to a trends survey of 1,000 UK households, conducted on behalf of Standard Life Bank[1], 61% of respondents said their bathrooms are becoming ‘wellness rooms/ areas’, as they increasingly turn to music, aromatherapy and candles, for example, to unwind and de-stress after a hard day’s work. More women than men believe this, as do more than 65% of respondents aged 25 – 34[2], which could reflect the increased stresses of workers during this stage of their careers.

SUGGESTED FEATURE ANGLES:

*A brief history of the bathroom – looking at different attitudes to bathing/ trends in the bathroom
*The bathroom as a wellness room –attitude trends; bathroom design tr *Tips/ ideas for creating your perfect wellness room

Radox – the UK’s favourite washing and bathing brand – has almost 100 years’ expertise in combining the right natural herbs and minerals, renowned for their therapeutic properties, to help you feel better. Choose from the latest Aromatic Bath Essences range, which combine exotic ingredients to offer an enhanced bathing experience of pure indulgence. There’s Spoil Me, Calm Me, Restore Me and Embrace Me.

REFERENCE SOURCES:

[1] Freestyle Generation report can be downloaded at http://www.standardlifebank.com/content/utility/newsroom/new...

[2] This survey was conducted by The Future Laboratory. More information on wellness centres can be found in their Spring Trend Briefing 2005, vol.1: Consumer and lifestyle trends

[3] For the latest bathroom style trends why not visit Bathrooms International: www.bathroomsinternational.com or Alternative Plans www.alternative-plans.co.uk

Tips for enjoying your wellness room:

* Wait at least an hour after eating (or preferably bathe before you eat)
* Choose a time when you can relax without interruptions
* Take the phone off the hook
* Create the right atmosphere - perhaps with candles or soft music
* Choose a temperature that is comfortable for you – a warm bath is ideal to relax in
* Add your favourite Radox Aromatic Bath Essence
* Ensure your cleansing and beauty products are within easy reach
* Lie back and relax – use a bath pillow, if this feels more comfortable
* Take this Radox time out, to restore yourself and feel better

CONTACT:

Nicky Garvey
The Bottom Line Consultancy
T 01992 579990
E nicky@bottomlineconsultancy.co.uk