Date published: 01.09.08 - not release date

CONQUER THE COUGH TO KICK THE HABIT!

It can come as a shock to many smokers when their cough actually gets worse after they quit smoking. Combined with withdrawal symptoms this can make them feel worse and add to their temptation to restart.

A new survey of 4,000 adults, conducted by Covonia (the cough medicine with “CLOUT”), reveals that after cravings, 41% of smokers found that the irritation of a smokers cough is the worst thing about kicking the habit.

Catarrh, the common cold symptom caused by excess mucous, is a typical side effect for those giving up cigarettes. The lining of the nose and sinuses becomes inflamed and irritated which is an indication that the airways are “waking up” and are starting to get back to normal. To help the growing number of struggling quitters, Covonia has developed Covonia Catarrh Relief Formula which is a unique liquid medicine developed to provide relief from catarrh and the only product that treats both the nose and the throat.

Doctor Patricia Macnair says: “Like other withdrawal symptoms, the cough will gradually improve, so quitters should not be put off but encouraged to make the most of specialist remedies that will help them through this difficult time. By taking advantage of every bit of support and advice they can get, smokers are much more likely to succeed, and give up cigarettes for ever.”

New Covonia Catarrh Relief Formula is not just a run-of-the-mill decongestant. It actively works by reducing the amount of catarrh your body produces - attacking the cause and not just the symptoms. Its traditional herbal formula is accompanied by the popular Covonia flavour “kick” and is so powerful that you only need one 5ml spoonful to feel it working!

Government research shows that more than 70% of smokers would like to give up for good, but many only anticipate the adverse effects of nicotine cravings and not the withdrawal symptoms. Preparing to tackle these side effects dramatically increases your chances of kicking the habit for good.

Priced at 3.99 for 100ml (20 doses), new Covonia Catarrh Relief Formula is non drowsy and is available from Tesco, Lloyds pharmacy, Boots and all leading pharmacies. Always read the label.


Issued by:Pegasus Public Relations
On behalf of:Thornton and Ross
Press enquiries:David Greenwood/Chris Webb
dgreenwood@pegasuspr.co.uk 01903 821550
Notes to editors: Samples and case studies available upon request