Date published: 01.09.08 - not release date

Lifting the Lid on Lunch Boxes

A few years ago the biggest decision surrounding lunch boxes was whether to go with Post Man Pat or My Little Pony. Now the back-to-school ritual is much more complex, not only has there been massive changes in the style of lunch boxes but the conundrum of what you should and should not put in a lunch box continues to get increasingly complicated.

The rise of the lunch box has been well documented; it allows parents to make sure their children benefit from healthier choices. But the dreaded ‘cool factor’ still applies - school children now place as much emphasis on the lunch kit they carry as on what’s packed inside. If you want them to appreciate the effort you go to filling those boxes everyday, follow these simple tips from YAZOO to make sure they aren’t ‘accidentally’ left on the bus!

•Once they get past the age of seven, they no longer want to be seen with a character lunch box, instead savvy children want the latest technology – cool bags, multiple compartments and freezer packs

•Kids often prove they know more about the environment than their parents so make sure all containers used are recyclable

•The more variety the better, cheese sandwiches just don’t cut it anymore! Why not try pitta bread, veggies and dips or rice salads

•Avoid smelly foods – no one wants to open up their lunch box only to evacuate the whole classroom

•Instead of fizzy drinks why not go for a healthier alternative such as a low fat milk drink like YAZOO

•Get children involved by helping them pick out food at the supermarket and even get them to pitch in making up their lunch the night before. If actively involved they'll be much more likely to finish their creations off

Follow these simple steps to stop children slamming the lid shut on their lunch box.

YAZOO meets all guidelines set by the School Foods Trust (SFT) and all YAZOO milkshakes can be sold freely in schools.

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Notes to editors:

•YAZOO is the UK’s No.1 selling flavoured milk drink

•YAZOO is available through all major supermarkets and independent stores

•YAZOO comes in 500ml, 1l and 200ml multi-packs and is available in four flavours – Strawberry, Chocolate, Banana and Vanilla Ice Cream

For further info please contact:

Kate Blinkhorn or Chinapa Aguh at Mercieca
Tel: 0207 485 0100
Email: kate@mercieca.co.uk / chinapa@mercieca.co.uk