Date published: 01.09.08 - not release date

Elegant Akvinta vodka wins another top design award

London, November 15, 2007 – Elegant Akvinta, a super premium vodka from Croatia, has won another top award for its outstanding design. Created by UK design consultancy Lewis Moberly, the distinctive packaging of Akvinta has received a silver medal in the luxury spirits category at the prestige, international Pentawards in Monaco.

Since its launch last year, Akvinta has been presented with four design awards as well as a silver award for taste in the recent International Wine and Spirit Competition.

The design of Akvinta, based on a wine bottle shape, reflects the luxury positioning of the brand, the warm style of the Mediterranean and the quality and purity of the spirit.

Distilled from finest Italian wheat, the pure spirit is then blended with natural spring water in Croatia and filtered through charcoal, marble, silver, gold and platinum to create an exceptionally smooth and polished taste.

John Jeffrey, UK brand director for Akvinta, says: “Akvinta tastes great, setting it apart from other more traditional northern, blue and frosted design styles. The eye-
catching packaging interests consumers and the trade alike and encourages them to try it, opening the door to listings and sales”.

Since the launch of Akvinta in the UK earlier this year, part of an international brand roll out, the 40% vodka has been listed in bars such Light Bar, the Purple bar at Sanderson, Nov 5 Cavendish Square and Crazy Bear.

During tastings with bartenders in London, the clean, fresh taste of Akvinta has met with wide approval. Tasting notes refer to Akvinta as having a citrus nose with a round peppery mouth feel and a pleasant, creamy wheat finish.

Akvinta has received the following recognition for its packaging excellence:

US Creativity Annual Awards - Gold for professional achievement and extraordinary talent

Mobius Advertising and Design Awards - Certificate for outstanding creativity

The Drinks Business, Vodka Masters - Gold Medal

Pentawards - Silver

Akvinta will retail at around £35 per 70cl bottle.

Akvinta is represented in the UK by Provenance Marketing. Call 078859 72206 for sales and distribution enquiries.

- ends -

For photographs and further information contact:

Tel: 020 7731 1700

Eugene Bacot
Email: eugene@voice-pr.co.uk

Colin Lewis
Email: colin@voice-pr.co.uk

V O I C E
Riverbank House
1 Putney Bridge Approach
London
SW6 3JD