Date published: 01.09.08 - not release date

S/S 08 SHOE COLLECTIONS - HIT THE CATWALK WITH A SMILE

With London Fashion Week around the corner we all turn our minds to next summer and what we can expect to see in the shops. There are rumours of spiky heels, pyramid wedges and high-heeled tennis shoes – now even our old favourites have been redesigned for a more elegant yet less comfortable look. But Kiwi is here to help! Whichever trend you decide to wear, new Kiwi Smiling Feet can make next summer’s hot fashions a lot less painful.

For all of those fashionable high heels there are a variety of gel pads to make your shoes more comfortable. The new Smiling Feet range includes products to cushion two key pressure points - the ball and heel of your foot. There's also a product for the back of your heels to stop your shoes slipping and rubbing (From £3.29 rrsp, available from Tesco).

Along with the new summer trends our old favourites will also resurface on the shelves – the ever-faithful toe-post sandal. Unfortunately this is little comfort at the beginning of the season as feet are sensitive after all those winter months in shoes. That is why Kiwi has developed a Smiling Feet cushion for in between your toes to protect this sensitive area from rubbing.

With all this in mind we can look forward to the new trends hitting the catwalk next week and eagerly anticipate all those new shoes that will be on the shelves (and in our wardrobes!) next summer.

CONTACT:

Nicky Garvey
Account Manager
Kiwi Media Relations
The Bottom Line Consultancy Limited
T 01992 579990
E nicky@bottomlineconsultancy.co.uk