Date published: 01.09.08 - not release date

CAPTURE THE MAGICAL SCENT OF WINTER

Whilst winter brings those long dark evenings and frosty mornings, after a long dry summer, we welcome it and all that it brings. It conjures up those warm and nostalgic images of family get togethers, snuggling around an open fire and irresistible aromas wafting from the kitchen.

We all surround ourselves in the magic of the winter months and, whilst it’s cold outside, we take the opportunity to transform our home into a personal haven, a warm and cosy refuge from the outdoors. But creating a winter wonderland is not all about the Christmas decorations, lighting and company. Intrinsically linked to mood enhancement and memory, scent is one of the most important senses to consider when dressing our homes this winter, capturing all we associate with this special season.

That’s why Ambi Pur, the expert in home fragrance, has developed its new Winter Collection. Incorporating a choice of two evocative seasonal scents, the warm and spicy Fireside Glow and the soft and creamy Winter Dream, you can capture those wonderful things you love most about winter for your home.

To ensure you enjoy the cosy festive fragrances again and again and again the Winter Collection is available in the new technology format of Ambi Pur 3volution, the revolutionary electrical plug-in which combines three complementary but alternating fragrances. The unique fragrance system releases three constantly changing scents in a continuous cycle, one after the other, every 45 minutes, so your nose never gets used to the fragrance and you always smell it.

Increase the enjoyment of your chosen seasonal fragrance by adding the visual appeal of a complementary Fireside Glow or Winter Dream stylish Scented Candle to layer the scent and complete the magical aroma of winter in your home.

FIRESIDE GLOW

A warming and spicy fragrance inspired by the heat of an open fire on a cold winter’s day. Reminiscent of those special family moments, Fireside Glow captures those favourite seasonal aromas of indulgent chocolates, luscious citrus and fragrant pinecones. Fireside Glow is available in a 3volution Plug-in, a standard Electrical Plug-in and as a Scented Candle.

WINTER DREAM

A delicate and creamy fragrance inspired by those chilly winter evenings snuggled up on the sofa. Winter Dream evokes the feeling of nostalgia with the familiar aromas of freshly baked cakes, milky hot drinks and warm seasonal homes. Like Fireside Glow, Winter Dream is available in a 3volution Plug-in, a standard Electrical Plug-in and as a Scented Candle.

NOTES TO EDITORS:-

* Ambi Pur Winter Collection 3volution Plug-ins provide continuous fragrance for 90 days (if used on a minimum setting for 12 hours per day). Primary unit: £6.99 (RRSP). Perfume Refill: £4.49 (RRSP)

* Ambi Pur Winter Collection Scented Candles provide continuous fragrance for 25 to 35 hours. Both are set in frosted glass, Fireside Glow is a rich red wax and Winter Dream is a creamy yellow wax, both £2.99 (RRSP)

* Ambi Pur Winter Collection Electrical Plug-ins provide continuous fragrance for 75 days (if used on setting 2 for 12 hours per day). Primary unit: £5.49 (RRSP). Perfume Refill: £3.89 (RRSP)

* Available from all good supermarkets

CONTACT:

Jemma Lawton
Account Executive
Ambi Pur Media Relations
Email: jemma@bottomlineconsultancy.co.uk
Tel: 01992 579990