Date published: 01.09.08 - not release date

New Sales and Marketing Consultancy to Light the Way for Businesses Stuck in the ‘Mature Market' Darkness

New Sales and Marketing Consultancy to Light the Way for Businesses Stuck in the ‘Mature Market’ Darkness

A new sales and marketing consultancy, Luminary Consultants, has identified the need to back-up business analysis with tangible support so that companies can fully realise their objectives and potential. Luminary is headed by Vince Woodward, a mature engineer and Durham Business School MBA, with his wife, Alison Woodward, a Chartered Management Accountant, playing a key role. The consultancy offers a complete range of services, adopting the acronym RAPID, these include research, analysis, planning, implementation and development, to support clients throughout their business journey.

“The traditional approach of business consultants is to parachute in, audit business processes and produce a hefty tome signposting a way to a brighter future. They pick up their substantial cheque and then leave the poor client to struggle with the practical issues of change and performance improvement.” explained Vince.

Luminary will combine a thorough audit of marketing processes with a practical programme for improvement and real help in their implementation. The post-strategy services provided will include staff development programmes, development of internal support services, development of IT infrastructure and B2B promotional services.

An alliance with Mascot, a major Swiss business training provider, gives access to proven training methodologies. This has contributed to the success of companies such as Siemens, Agilent Technology, SAP, Cannon, Adobe and others.

Companies will benefit from Luminary’s service in many ways. They will gain a clear sense of direction; ensuring actions are targeted for maximum efficiency and benefit. Plans will be developed to ensure that project and contract negotiations aren't driven by price, potentially increasing margins and ultimately profitability. New strategies will focus the use of resources, reducing costs of marketing and increasing the probability of success in negotiations and winning orders. Increased business success will improve employee direction, role satisfaction and ultimately staff retention.

Commenting on the business environment Vince explained. “We understand the issues that are driving business today: global competition – creating excessive preoccupation with price, demands to reduce costs and raise marketing productivity and the need to motivate and retain good staff. It is vital in this climate to communicate a clear sense of direction and create early success. We believe we can help clients deal with price issues, reduce costs, improve customer service and build stronger customer relationships and profitability.”

Luminary will be targeting SME’s in mature markets and entrepreneurial companies where growth has outstripped marketing, management and financial resources and support is required to sustain profitable business development.


More info:
Vince Woodward, MD, Luminary Consultants
16 Sagehayes Close, Ipswich, Suffolk, IP2 9SQ
Telephone 0044 (1) 473 602 271 Mob: 07841 287006
E-mail: vincewoodward@luminaryconsultants.com
Web: www.luminaryconsultants.com

High res image of Vince and Alison can be downloaded from: http://www.clickintopr.com/editors/articleDetail.asp?pjID=39...