Date published: 01.09.08 - not release date

THE SHAPE OF THINGS TO COME

Rosemount launches stylish new look

Rosemount has unveiled an exciting new look, with a style and flair, which will revolutionise the wine category. Rosemount re-emerges into the limelight with a new image set to turn heads.

A ‘diamond worth discovering’, the restructured Rosemount range features:
•New diamond icon: Ground breaking new ‘diamond’ bottle shape – sure to be an attention grabber, matched with an iconic diamond label
•Exceptional wine quality that tastes great: fresh, bright wines with a focus on intense fruit flavour
•Screw cap: across ALL Rosemount wines to seal in wine’s character and freshness, delivering the wine as the winemaker intended

The shape of things to come

A diamond worth discovering, Rosemount’s new bottle is set to be a talking point around dinner tables and in restaurants and bars across the land. Unique to Rosemount, the innovative new diamond shaped bottle is a first in the wine industry and embodies the sophisticated, yet accessible style of the brand and its recognisable diamond logo.

The new bottle begs to be picked up, admired and talked about – this is definitely one wine bottle you won’t want to hide away in an ice bucket or keep under wraps!

But it’s not just about style over substance. Rosemount’s passionate and established wine makers have also focused on the wine making process itself. The new ranges mark a return to the superior wine quality and distinctive style which have made Rosemount a favourite with wine drinkers for over 30 years.

Getting fruity

The Rosemount style will once again deliver the fruit driven, accessible and bright wines, which made it a popular choice in decades past. Rosemount Estate’s history has a strong link with two of Australia’s iconic wine regions, the Hunter Valley and McLaren Vale – both of which are a source of inspiration to the winemaking team as it pushes boundaries on quality and character.

And to cap it all off…

Rosemount has also introduced screw caps across the entire range, making the wine even easier to open. Forget what you think you know about wine in screw cap bottles – the use of screw caps ensures that you’ll be able to drink the wine just as the winemakers intended – with intense full flavours of the ripe abundant fruit that is Rosemount wine’s most defining characteristic.

The Rosemount Range

Rosemount’s revitalisation has recognised the need to simplify its current suite of wines. This means that no matter what the occasion you are choosing wine for – be it a night in with friends or as a gift on a special occasion – there will be a Rosemount wine to suit your taste and budget.

Diamond Label (RRP £7.49)
Rosemount Diamond Label range represents the heart of Rosemount. Stylish and sophisticated, these single varietal wines such as the ripe, peachy Chardonnay or the berried, rich Shiraz sit at the centre of the brand and embody the fruit-forward easy drinking style. Instantly gratifying and a great place to start for wine lovers to rediscover Rosemount.

Diamond Cellars (RRP £6.49)
The Diamond Cellars range is an accessible interpretation of the Rosemount style – an uncomplicated offering created to enjoy every day of the week.

Flagships (RRP £20.00 - £25.00)
At the top of the ranges are the Flagships. Impressive, credentialed and luxurious these prestigious limited release wines are created from Rosemount’s finest grapes from its finest vineyards.

Show Reserve (RRP £11.99)
The Reserve range is a serious showcase of celebrated Australian regions and their most defining varietals. These fruit-driven well-constructed wines are to be savoured and celebrated.

The new Rosemount diamond bottle has been introduced across the entire Rosemount range of wines and is currently hitting the shelves now! Rosemount wines are available at your local supermarket or off license. For more info on the range visit www.rosemountestate.co.uk or call 020 8843 8411.

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For further info, samples or tasting notes please contact:

Sara Bailey, Helen Mitchem or Julie Doyle
Rosemount press office at icas public relations
Tel: 020 7632 2400 or Email: rosemount@icas.co.uk