Date published: 01.09.08 - not release date

AUSTRALIAN FRUIT PYRAMIDS SWEETEN BRITISH CHEESEBOARDS

-The Perfect Trio For The Palate: Cheese, Wine & Fruit Pyramids-

Matching cheese and wine is getting a bit old hat, isn’t it? we are fast becoming a nation of fine foodies and wine buffs, which also means we are becoming au fait with matching Stilton with Port and bubbly with Brie.

Delivering a break from the norm, Porter Foods (http://www.porterfoods.co.uk) introduces Fruit Pyramids to add a refreshing new element to pairing cheese and wine. Available in selected Sainsbury’s stores nationwide, the Valley Produce Company in Australia’s Yarra Valley, creates Fruit Pyramids from a combination of real fruit, nuts and honey(1).

Made with more than 500g of reduced fruit, each 75g Fruit Pyramid provides 10 servings of sweet indulgence to complement the salty, savoury flavour of a wide range of delicious cheeses. There are three variants of Fruit Pyramids on sale in the UK to add value and interest in the speciality sections within stores: Fig & Almond, Apricot & Pistachio, and Pear & Hazelnut.

UK-based Porter Foods is a leading distributor and retailer of premium and gourmet goodies. The company monitors the latest global food trends to meet demand for innovative, high-quality products including the award-winning Fruit Pyramids(2).

We are a nation of cheese lovers: more than 98% of British households purchase cheese and we manage to chomp our way through 545,000 tonnes every year(3). As our appetite for cheese grows, foodie fans are looking for new and innovative flavours to enhance the taste experience. Fruit Pyramids meet this demand by providing an original product with strong standout on supermarket shelves, thanks to their unique shape and contemporary packaging.

Served at room temperature, the wheat-free, gluten-free Fruit Pyramids can be served in slices alongside your favourite cheese, or spread over crackers and topped with a chunk of cheese. With a shelf life of 18 months, Fruit Pyramids are free from artificial colours and flavours and do not require refrigeration – even after opening – making them a convenient, premium and naturally indulgent accompaniment to refresh traditional cheeseboards.


Fig & Almond Fruit Pyramid partners with Provolone, Gruyere, Parmesan cheeses and Chardonnay.

Apricot & Pistachio Fruit Pyramid partners with Wensleydale, Manchego, Jarlsberg cheeses and Rioja.

Pear & HazelnutFruit Pyramid partners with Camembert, Feta, Raclette cheeses and Beaujolais.

-Ends-

Notes to Editors:

1.)Fruit Pyramids are made with real fruit, nuts, brown sugar, honey and water.

2.)Fruit Pyramids from Porter Foods fought against strong competition to triumph as a “truly innovative product” at The Fresh Ideas Innovation Awards in March 2007. Providing a “glimpse into the culinary future”, according to the judges at the International Food Exhibition in London, the delicious Fruit Pyramids were selected as an award winner from nearly 300 product entries.

3.)Data from The British Cheese Board.

For samples, photography, comments, a copy of Porter Foods’ media kit or more information please contact Porter Foods’ media representative Helen Lewis at helen@foodanddrinktowers.co.uk or call +44 (0) 7904 801 669.

Contact Michael Patton, chairman of Porter Foods, for urgent info requests, media interviews, wholesale and retail information at mpatton@porter-foods.co.uk or call +44 (0) 1279 501711.

***Porter Foods will be exhibiting at the Food and Drink Expo in the Birmingham NEC between April 6th and 9th 2008. New product launches will be announced nearer the time including the introduction of an organic confectionery range providing a healthier and more natural alternative for children. Invitations to the Expo are available upon request (helen@foodanddrinktowers.co.uk).***