Date published: 01.09.08 - not release date

Toluna plc announces Miles & More partnership

Toluna, Europe’s fastest growing online research panel and survey technology provider, has announced its partnership with Miles & More , the frequent flyer program of Lufthansa, Lufthansa Regional, Adria Airways, Air Dolomiti, Air One, Austrian Airlines, Croatia Airlines, LOT Polish Airlines, Luxair and SWISS, offering its online panellists the chance to earn Miles & More award miles.

Established in 1993, Miles & More is now the most successful frequent flyer program in Europe with around 14 million Miles & More members. Besides the airline partnerships i.e. the Start Alliance network with 855 destinations, Miles & More members have the possibility to earn miles in conjunction with the Miles & More cooperation partners from various industries such as retail, financial services, media, automotive and telecommunication.

The ability of Toluna to grow its international B2B specialist panel community (TolunaB2B) has now further increased with existing members of the Miles & More program able to fill up their Miles & More award miles account from active participation in Toluna’s panel community.

Frederic-Charles-Petit, Chief Executive Officer Toluna plc, commented, “We see this partnership as yet another demonstration of our commitment to ensuring reliable and representative recruitment of panel community members. Our innovative and varied recruitment methods also demonstrate our commitment to enhancing the community members online experience as a more engaging user experience means more reliable data”.

Toluna has acquired a reputation in the research industry as a pioneer of online panel communities and has focussed its resources on developing richer panellist experiences from community features such as discussion forums, product testing to DVD reviews and hot topic debating. Toluna is the only member of the program from the global online market research industry and consider the agreement a major achievement in continuing to add value to its online business and consumer panellist experiences.

About Toluna:

Toluna, is Europe’s leading independent online panel and technology provider to the global marketing research industry. The company provides sample and custom panel building expertise to over 250 of the world’s leading market research agencies from offices across Europe and North America. Toluna has built and manages a panel community of over 1.5 million active members across 20 European and international countries. This has been extensively profiled into 16 specialist panels, reaching niche segments to provide premium quality survey research data. In addition, AutomateSurvey, a highly robust and scalable hosted technology platform enables research professionals to easily build, manage and run their own online panels and surveys.

Toluna PR Contact:

Lee Powney
Corporate Marketing Manager
Toluna PLC
8 Walpole Court
Ealing Court
London
W5 5ED
Tel: +44 (0) 207 153 4557
Fax: +44 (0) 207 153 4557
http://www.toluna-group.com