Date published: 01.09.08 - not release date

SPOTFIRE CHOOSES ASCENDANT TO HELP DRIVE AWARENESS WITH UK PRESS AND ANALYSTS

leading business analytics vendor appoints Ascendant as its UK PR consultancy…

(London, 23 March 2006) UK-based Public Relations consultancy Ascendant today announced that it has been appointed by business intelligence vendor Spotfire (www.spotfire.com) to help increase its profile in the market through a dedicated UK Press and European Analyst Relations Programme.

Spotfire helps companies manage their performance and operations through dedicated analytic software solutions that ensure key decision-makers stay fully up to date on how their organisations and departments are functioning. Spotfire’s analytic solutions are designed for general business needs in areas such as finance and sales & marketing, as well as more vertical applications designed for organisations operating in areas such as financial services, science and technology, oil & gas and GPG. Its customers include companies such as BP and BAE Systems.

James Cooper, MD of Ascendant, said; “Spotfire is a critical factor in helping some of the world’s biggest organisations ensure proper performance and management are in place. We look forward to helping the company expand its profile and awareness in the market.”

Peter Bernard, European Marketing Director of Spotfire, said; “The UK is one if our key markets and we selected Ascendant based upon its proactive approach and knowledge of the UK media and European analyst communities. We look forward to engaging with these key influencers and getting the value that Ascendant will bring to our European marketing and PR efforts in 2006.“

About Ascendant
Established in 2003, Ascendant is a UK-based Public Relations consultancy offering targeted PR campaigns both in the UK and Europe designed to meet the objectives and challenges facing organisations in today’s competitive market. The company has a range of clients in the technology and business sectors, offering them PR related services to enhance their profile with end users through a range of channels and influencers, extending the range of options in what has traditionally been a ‘media relations’ industry.
To find out more about Ascendant please visit: www.ascendcomms.net

About Spotfire
For 1000's of business professionals faced with day-to-day decisions, Spotfire analytics offers the platinum user experience for visually interacting with information. Distinguished by its intuitive ease and analytic power, Spotfire software rapidly reveals unseen threats and illuminates new opportunities, creating significant economic value. Spotfire’s customers include industry leaders among the Global 2000 that have deployed Spotfire analytics to gain an information advantage over their competitors.
For more info, visit http://www.spotfire.com.

For further info please contact:

James Cooper
Ascendant
Tel: +44 (0) 208 241 6226
E-mail: jcooper@ascendcomms.net


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