Date published: 01.09.08 - not release date

Bio-Xanthin Boosts Beauty From Within

Beauty starts from within, in the deeper layers of the skin (the dermis) where cell renewal takes place. So nourishing the skin and body from within is key to combating free radicals and thus maintain the skin’s vital and youthful structure.

Free radicals are key culprits that hinder beauty and radiance. These damaging cells break down collagen and elastin fibres in the dermis that can lead to a lack of skin tone and elasticity. Free radicals occur through UV rays, pollution and exercise, so we are all at risk from one or more free radical factors.

Antioxidants can neutralise free radicals by bonding with them and, as a result, hinder their potential to damage long-term cell and tissue integrity.

Astaxanthin has an extraordinary capacity as an antioxidant to mop up free radicals. Studies show its behaviour far exceeds other antioxidants – including beta-carotene, vitamin C, vitamin E and synthetic astaxanthin. Indeed, Astaxanthin is considered to be 10 times stronger than beta-carotene and up to 500 times stronger than vitamin E as an antioxidant.

Beauty From Within

As antioxidants can help defend the skin against signs of ageing, it makes sense to supplement your diet with a potent antioxidant that is both natural and useable by the body. Japanese and Canadian studies have shown significant improvements in fine wrinkles, elasticity, moisture levels, and smoothness and reduced outbreaks of spots. Anecdotal feedback from women has also shown that Bio-Xanthin may help reduce puffiness and improve facial tone.

What is Bio-Xanthin?

Bio-Xanthin is made from pure Astaxanthin cultivated in Hawaii in shallow ponds 20cm deep and 90 metres long and 35 metres wide. Paddlewheels keep the water moving and the strong sunlight and clear water of Hawaii result in a pure product that is IS0 9001 certified, non-GM and environmentally friendly. As soon as the green algae changes to red – much as autumn leaves change colour – the astaxanthin is at its most potent. MicrOrganics harvests the astaxanthin for its Bio-Xanthin supplement at this critical and most nutritious point before blending it with safflower oil to keep it stable.

Boost Your Beauty for 32p Per Day!

Bio-Xanthin is presented in pots of 40 ‘one-a-day’ capsules for £12.99 - making the cost a negligible 32p per day to boost your beauty from within! Find it at good health food shops or online at www.bioxanthin.co.uk

For more info, samples or images contact:

Katherine Selby, PR Workshop, 020 8657 4422 or e-mail Katherine@prworkshop.co.uk

Note to editors:

Astaxanthin is a bright red carotenoid that it is extracted from the green haematococcus pluvialis alga. This alga contains the highest known concentration of natural Astaxanthin. Studies have shown that the bioavailability of Astaxanthin is significantly increased when mixed and heated in oils. The powerful new Bio-Xanthin supplement is formulated with safflower oil to ensure maximum potency and usability by the human body is achieved. In nature, Astaxanthin is found in pink/red-fleshed animals including salmon, trout, shrimps and lobster – all these consume Astaxanthin that, in turn, colours them. It is thought cold-water fish deposit Astaxanthin from their diet in their flesh to protect lipid tissues from peroxidation – a harmful form of oxidation. But pink coloured fish aren't good sources of this nutritious food – Astaxanthin cultivated from haematococcus pluvialis in ponds is many times stronger and more easily assimilated by the human body.