Date published: 01.09.08 - not release date

smartFOCUS ANNOUNCES smartREPORTER v2.4

Expands reporting flexibility for marketers via the internet

Bristol, UK and Chicago, US, 15 October 2007 –- smartFOCUS, the international multi-channel marketing software company, today announced the development of its newest version of smartREPORTER, giving marketers greater access to customer and marketing insight combined with the power to perform analysis and reporting across massive data volumes over the Internet.

smartREPORTER is the add-in module that enables users of Microsoft Excel to easily specify and generate complex data summaries, perform analysis and create reports on data held within a smartFOCUS analysis data server (ADS), the high speed, high-volume data server optimised for marketing data analytics.

By letting clients connect to their data over the Internet, this new version of smartREPORTER gives marketers the capability to probe and segment marketing data at their desktop, conducting “hands-on” analysis, develop dashboards and sophisticated reports leveraging the functionality and flexibility of Microsoft Excel while their entire database resides safely in the smartFOCUS ADS. Unlike other reporting tools that work from pre-assigned sets, marketers gain access to the full ADS database at every level, not just summary data, delivering the full value of their investment in marketing data to the organisation.

smartREPORTER v2.4 is an integrated cost-effective solution that lets smartFOCUS partners empower their clients with easy access to all of their data in Microsoft Excel while the partner continues to supply advanced analysis, modelling and campaign services using smartANALYZER and smartCAMPAIGNER products.

Because smartREPORTER v2.4 enables remote connectivity, smartFOCUS partners and clients can easily automate and distribute pre-defined reports, for example campaign performance, to remote or disparate locations. smartREPORTER v2.4 offers a series of improvements designed to improve the ease and efficiency with which marketers can assemble, create and distribute reports. And since it has been developed as fully translatable, the software has a global reach for marketers operating in multiple countries and languages.

“These new capabilities for smartREPORTER are another important step forward as the smartFOCUS Intelligent Marketing Suite continually evolves to meet marketers’ needs,” said Chris Underhill, Chief Executive of smartFOCUS. “By putting more analytical ability in marketers’ hands this way, we can empower them to know their customers better, more easily share the results of marketing and broaden the use of this knowledge across their organisation or with the clients they service.”

smartREPORTER v2.4 will be available through its US partner network and internationally in the 1st quarter of 2008.

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About smartFOCUS
smartFOCUS (LSE:STF) is a leading international marketing software company. Its Intelligent Marketing solutions integrate off-line and on-line data, analysis, campaign and performance management to deliver increased campaign conversion rates and improved customer insight.

smartFOCUS now has over 300 customers worldwide using its marketing software, including AAA, EMI, Harrods & Hilton International and is headquartered in the UK, with offices in the USA, continental Europe and Asia Pacific. www.smartfocus.com

For further info please contact:
Sally Forge / Ellie Turner
Prompt Communications on behalf of smartFOCUS
Tel: +44 (0)20 8996 1646 / 07799146803
sforge@prompt-communications.com / eturner@prompt-communications.com

Claire Thatcher, Marketing Manager, smartFOCUS
Tel: +44 (0)117 943 5800
cthatcher@smartfocus.com