Date published: 01.09.08 - not release date

Data with Grrrr………!

Looking for the latest vehicle that combines technology, feistiness, practicality and lost of grrr…. …why wait for information.

Renault have launched the Twingo in the UK the way small cars are meant to be - feisty, practical and connected. The ultra stylish sports body on the range-topping GT version includes the option of a range of stickers to help add your own personal style such as chequered flag door graphics, silver finish for the mirrors, rear spoiler and 15 inch alloy wheels. Inside, the technology and practicality are assured with a digital rev. counter, trip computer and display, independent sliding and folding rear seats and the option of Bluetooth and multi-function Tunepoint (MP3 connection). The vehicle is high spec and high tech just as you would the technology associated to the brand to be…….

Using an intercept and experiential marketing strategy Renault took the Twingo to the people - in a week long campaign the Twingo went from Edinburgh to Southampton with teams based in city centres and Shopping Malls. Renault needed to ensure that the experience of the Twingo was fulfilled and the customer expectation of a brochure or test drive request was delivered.

Using the real time OnTAAP Data Capture product running on cellular connected PDAs, Renault was able to collect and fulfill brochure and test drive requests instantly for their prospective customers. The product provided by TAAP Ltd has been used successfully by Renault for over two years. The data capture application eliminates the need for paper, no more lost data, no more deciphering of hand writing, no more re entering data and most importantly no more potential customers waiting for details.

Click here for a demonstration of OnTAAP Data Capture.

The OnTAAP Data Capture application allows operators to capture contact information, featuring a postcode look up facility; type in a postcode and select the correct address that is returned. TAAP's Nearest Dealer functionality allows an operator to advise of a Nearest Dealer according to the customer’s postcode. Once saved, the data is sent in real time allowing brochures to arrive on door mats the next day or, if an e-mail address is supplied, an "E-brochure" will arrive at the "in-box" within 10 seconds. Test Drive requests are sent straight to the local Renault dealerships from which a call will be made in twenty four hours confirming the customer’s model of interest and arrangements for their test drive confirmed. The OnTAAP Data Capture application offers the freedom to add questions which aids the definition of clients, requirements, buying patterns and catchments area of a dealership.

Steve Higgon, TAAP’s Chief Executive Officer commented: “Utilising, modern real time technology Renault is able to improve its customer’s brand experience, expectations and quality assurance, even further demonstrating Renault’s commitment to delivering the highest standard of customer service.”

About TAAP

OnTAAP Forms allows users to receive and send forms based data like e-mail from their Pda’s and PC’s. The forms like Microsoft’s next generation applications describe their interface in XML and so are infinity flexible and extensible to each unique clients specific requirements with signatures, photos, industry and custom data sources such as postcodes, online and offline, and much more.

TAAP specialise in real time data solutions that allow you to process your data in a consistent and standardised manner in seconds from SMS, Pda, PC, Web, Flash, Sky TV as well as bespoke client specific channels.

http://www.ontaap.com

Clients include: Chevrolet, Fiat, Vauxhall, Galliard Homes and Krispy Kreme.

Media Contacts:

Louise Lawson
TAAP Ltd
0208 387 1764
louise.lawson@ontaap.com
www.ontaap.com

Tel: 0845 230 9787
Email: sales@ontaap.com