Date published: 01.09.08 - not release date

New US Start-Up Magazine Chooses Digital Publication Only

New US Start-Up Magazine Chooses Digital Publication Only

11 October 2007 – YUDU Media, the UK’s leading provider of online publications, has produced US teen magazine ‘Double Dutch’ as a digital-only edition. The award-winning startup magazine, distributed quarterly from 9th October, has chosen YUDU Publishing digital editions instead of a traditional print format to target better its young readership.

The teen girl’s magazine, available to view online as a digital edition at www.doubledutchmag.com, was launched after the editor won this year’s Queens StartUp! Business Plan Competition. Unlike other magazines that target this market, ‘Double Dutch’ focuses on empowering girls to be smart and confident with a high self-esteem.

With YUDU Publishing digital editions, ‘Double Dutch’ can include video clips of music artists, audio clips of songs and hyperlinks to advertiser’s websites. The digital edition is designed to make navigation as convenient as possible with options to jump from page-to-page or read in a linear, ‘page-turning’, format.

Jennifer Threat, editor of ‘Double Dutch’, says: “’Double Dutch’ is about making a positive impact on young women’s lives and encouraging them to become entrepreneurs and volunteers and get involved with the community, as well as informing them on beauty, fitness, fashion and entertainment.”

She continues: “YUDU Media is an important partner in reaching these young women, who increasingly use the internet, mobile phones, and other new media to find information. As well as reaching its audience, YUDU Publishing digital editions also help to keep costs down as they average 50 per cent cheaper to produce than print magazines.”

Richard Stephenson, Chairman, YUDU Media, comments: “’Double Dutch’ magazine is targeting an audience that is often difficult and costly to reach with traditional media. YUDU Publishing digital editions give teenagers all the content they are interested in and through an exciting format that they are likely to read and share with their friends.”

For further info about YUDU Media please go to www.yudu.com.

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About YUDU Media

YUDU Media is a privately held company with offices in London, Boston and Clitheroe, Lancs. YUDU Media is dedicated to bringing innovative solutions to the media industry to help companies grow and make money in the online world. YUDU Publishing offers the next generation of digital editions, available through their online, on-demand, digital edition publishing application as well as their Bureau Service.

For further info please visit: www.yudu.com

Further media information from:

Kate Hartley / Malini Majithia
Carrot Communications
Tel: 020 7386 4860
Email: Malini.majithia@carrotcomms.co.uk