Date published: 01.09.08 - not release date

Get Your Three A Day And Help to reduce the risk of Osteoporosis

Getting your recommended intake of calcium is easy with delicious Cravendale milk!

Around 3 million people in the UK suffer from osteoporosis*, but it’s easier than you think to maintain healthy bones.

June is National Osteoporosis Month and to help highlight the condition in which bones become weakened and prone to breaking, Cravendale milk is encouraging people to add more calcium to their diets.

A calcium rich diet goes a long way to ensure that bones stay strong throughout our lifetimes. The Dairy Council recommends having three portions of dairy products a day to meet the full daily requirement for calcium and to improve intake of other essential nutrients such as zinc, protein, and vitamin B12. With one portion being equivalent to a 200ml glass of milk*, it’s as simple as adding a glass of pure, filtered milk like Cravendale to your diet.

Carole Barr from The Dairy Council says “By making sure our bodies get the bone-building nutrients they need, right through from childhood to adulthood, the risk of developing osteoporosis can be reduced. Women are most at risk with bone mass disappearing from as young as 35 but as many as one in eight boys and one in four girls aged 11 to 14 years aren't getting enough calcium so it’s vital we all build strong bones for the future.”

Cravendale is different to other milk because it’s been filtered to remove more of the bacteria that cause milk to sour, while leaving all the goodness behind. This leaves fresher tasting milk, which still contains all the vitamins and nutrients needed to keep they body healthy, and pave the way to stronger bones in later life.

While calcium is found in a wide range of foods such as green vegetables, nuts and seeds, dairy products are particularly good sources. This is due to the fact that the calcium in dairy foods such as milk, cheese and yoghurt is more easily absorbed and processed by the body than calcium from other foodstuffs.*

So when it comes to maintaining strong bones and actively preventing osteoporosis, keeping a bottle of Cravendale the fridge could do so much more for your body than just taste good!

- Ends-

* Source: The Dairy Council

Notes To Editors:

Cravendale is available in skimmed, semi skimmed and whole varieties from all good shops. Cravendale also comes in handy on the go bottles in semi skimmed, Hint of…Strawberry and Hint of…Vanilla flavours.

To learn more about why filtration makes Cravendale so special, check out www.milkmatters.co.uk

To find out more about why milk matters, contact:

Clare Ridley or Becca Graham at Cow PR
Tel: 020 7684 6969
Email: cravendale@cowpr.com