Date published: 01.09.08 - not release date

New organic hair care range launched by Florame

FLORAME INTRODUCES “BIO SUBLIM”

Florame, France’s leading independent producer of organic skin care, home care and aromatherapy products, launches the new Bio Sublim range of organic hair care products. The new range includes six shampoos for all applications and hair types, a conditioning hair oil and a cream conditioner.

Each shampoo contains a unique combination of organic essential oils which have been specially blended to treat a number of different hair conditions including:

ANTI-DANDRUFF – a blend of cade wood, cedar wood, eucalyptus and tea tree essential oils together with a compound of wild thyme and maidenhair fern leaf extracts. The blend serves to disinfect the scalp and prevent bacteria whilst soothing and reducing itching and flaking.

DRY HAIR – a blend of rosewood, palmarosa, geranium and ylang ylang essential oils together with apricot kernel oil which is rich in vitamins A and E and in Omega 6 fatty acids. The blend repairs, rejuvenates and moisturises the hair, stimulating sebum secretion and cell regeneration.

INTENSE SHINE – lemon, ylang ylang and sweet orange essential oils balance sebum secretion, toning the hair and reducing dullness.

NORMAL HAIR – lavender, cineol rosemary, lemon and sweet orange essential oils stimulate cell regeneration in the hair fibre and tone and soften the scalp for naturally shiny, healthy hair.

OILY HAIR – lemon, cineol rosemary and clary sage essential oils combined with nettle extract reduce excess sebum production and inhibit sweat on the scalp increasing vitality and lift.

SWEET AND MILD – a blend of lavender and sweet orange essential oils combine to stimulate the scalp and cell regeneration, leaving even the most fragile hair feeling soft and bouncy. Ideal for children and adults.

The shampoos have a base of key natural ingredients to which the essential oils are added, giving them a rich, creamy texture that moisturises and protects the hair and scalp: lavender flower water, coconut pulp, guar gum, natural glycerine, simple sugars and yoghurtene together with preservatives approved and recommended by EcoCert. Each shampoo comes in a family sized 500ml bottle priced at £17.50rrp.

The Bio Sublim Hair Oil is ideal for use on damaged and brittle hair. A blend of ten organic essential oils and vegetable oils, including rosehip, passion fruit and ylang ylang to nourish, strengthen and protect the hair fibres and scalp. Available in a 150ml bottle priced at £19.50rrp.

The Bio Sublim Cream Conditioner contains a blend of seven essential oils and vegetable oils including sweet orange, argan and sunflower together with beeswax and Omega 6 ceramide to give a deeply nourishing effect from root to tip, making even unmanageable and knotted hair smooth and easy to control. Available in 200ml bottle priced at £15.50rrp.

The Bio Sublim range is certified organic by EcoCert, the world’s leading organic certification body, and carries the EcoCert’s Cosmebio logo which guarantees that:

- the products aren't tested on animals
- they are produced without the use of any raw petrochemical materials
- a minimum of 95% of all ingredients used are natural or of natural origin
- a minimum of 95% of the vegetable/plant ingredients used are organic
- the products do not contain synthetic colouring agents or synthetic fragrances
- they do not contain ethoxylated emulsifiers or parabens

The Bio Sublim range is suitable for use by vegetarians and all packaging used is recyclable. The range is available to purchase at www.florame.co.uk

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Notes to Editors:

Certified by the world’s leading organic certification body, EcoCert, Florame was founded in St Remy de Provence in 1990. Over the last 16 years it has grown to become a market leader in France, employing over 35 people and producing over 13 tonnes of essential oil-based products and pure essential oils each year. No Florame products are tested on animals.

Florame is committed to the organic ethos and only uses plants and plant extracts which are grown during their natural season. In addition to being a dedicated fair trade organisation, Florame has strong links with Madagascar and has worked closely with the government to help fund schools and provide irrigation systems for rural farming communities.

Florame produces over 300 organic products and is the 1st company in the world to have its range of eau de toilette certified organic by EcoCert.

Further Information:

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