Date published: 01.09.08 - not release date

Press release:SKINNY AND RED ARE MOST POPULAR CHOICE FOR MEN’S TIES

SKINNY AND RED ARE MOST POPULAR CHOICE FOR MEN’S TIES

The workplace is smartening up and the tie is more popular than ever, according to a survey carried out by the UK’s number one branded suit specialist, Moss.

The popular men’s retailer found that ties, in particular black skinny fashion ties, have increased in sales by 200% in the last six months and overall sales of Moss ties are up 50% on the last six months.

The fastest growing colour for men’s ties is red, with a 1000% increase in the number of people opting for this shade from Moss’120 stores nationwide. In total, the amount of customer’s buying this colour has increased significantly in the last six months.

Other popular tie colours include pink, with 10% of customers investing in this bright choice and 9% of customers going for black and 6% choosing grey and navy.

Nevette Harris, buyer of ties and accessories for the Moss Bros Group, said: “Ties are increasingly being worn as a key fashion accessory both in the office and socially. We have found that historically, the casual dresser is opting towards a much smarter look.

“In particular, our young fashion conscious male customers are adopting a smarter mode of dressing and the skinny tie is a key element to this look that they perhaps didn’t wear previously.”

The popularity of the skinny tie isn’t the only growing trend among customers who are also choosing bold candy striped ties over bold colours.

Moss Bros Group chief executive Philip Mountford says the recession has had a direct impact in the number of people purchasing ties. He said: “Sales of ties have been growing at their fastest pace for five years but we’ve certainly seen a particular increase in people buying ties in the last six months.

“As times get tough, money becomes tight and jobs less stable. People become more aware of their appearance and the importance of keeping their job. Image and perception are always important factors in the workplace and prove particularly important during job interviews which results in individuals smartening up their image both in and out of work.”

For more info, images or samples please contact Katie Locke at katiel@mossbros.co.uk or call 0207 447 7239.

Alternatively contact Diana Whitehead at dianaw@mossbros.co.uk or call 0207 447 7657.

Notes to editors for Moss and Moss Bros Hire:

Moss is the UK’s number one branded suit specialist for men.

Moss offers suits, shirts, ties and accessories all available to purchase at www.mossbros.co.uk. Moss provides a mix and match service offering customers clothing and accessories in a range of sizes.

Moss was founded in 1851 and is part of the Moss Bros Group, which also owns Moss Bros Hire, Savoy Taylors Guild and the franchise operators for Simon Carter, Hugo Boss and Canali.

In total, the group have 180 stores nationwide.
Within that, 120 of those stores are Moss and each store has a Moss Bros Hire department within them.

Moss Bros Hire commands a 20% share of the men’s retail hire market.

Moss is a multi-brand menswear retailer which also showcases over 30 world famous brands such as Calvin Klein, Hugo Boss, Lanificio F.LLI Cerruti, Ben Sherman, French Connection, Pierre Cardin, Cloth Ermenegildo Zegna, Ventuno 21, Blazer, Ted Baker, Baumler and Simon Carter.