Date published: 01.09.08 - not release date

VINEXPO 2007 showcases the key role of sales and promotion with a new emphasis on marketing techniques

VINEXPO 2007 TAKES PLACE IN BORDEAUX BETWEEN 17-21 JUNE

PRESS INFORMATION

VINEXPO 2007 SHOWCASES THE KEY ROLE OF SALES AND PROMOTION WITH A NEW EMPHASIS ON MARKETING TECHNIQUES

London, February 8, 2007 – A new section called MARKETERS by VINEXPO to showcase the latest techniques for generating sales of wine and spirits will feature at the 14th VINEXPO exhibition – the world’s biggest wine and spirits fair - running from June 17-21, 2007 in Bordeaux. France.

Housed in the Bordeaux Convention Centre, covering over 2,600 sq metres, the new section will present systems and retail solutions for generating sales to consumers by supermarkets, wine retailers and restaurateurs. MARKETERS brings together exhibitors from around the world offering a wide gamut of retail techniques from point-of-sale, merchandising, communication and training to sales accessories, furnishings and fittings.

VINEXPO, held every two years, provides an international market place for wine and spirits buyers and sellers. MARKETERS targets top trade professionals whose skills and techniques in such areas as direct marketing, packaging and promotion are of key interest to the expected 50,000 visitors, among them wholesalers, retailers, supermarket buyers, distributors and importers.

VINEXPO recognises that better informed consumers are prepared to spend more for better wines, a development borne out by VINEXPO’S latest research* which revealed that sales of higher priced wine are rising fast.

VINEXPO forecasts that trading up to better quality wine will continue to 2010 when the UK will become Europe’s biggest retail market for wine with sales reaching £5.5 billion at rsp.

Mr Robert Beynat, General Manager of VINEXPO, says: “Marketing and selling techniques are becoming a major preoccupation for all segments of the On trade and Off trade. Marketers will reveal a whole new world of professional selling”.

For more details visit the VINEXPO website: www.vinexpo.com

MARKETERS by VINEXPO is held in the Bordeaux Lac Convention Centre and is part of the VINEXPO 2007 exhibition held in Bordeaux from June 17-21.

* The 10th Global Study on current trends in the international Wine & Spirits market & outlook to 2010 was launched in London on 10th January 2007. This is the fifth time since 2002 that International Wine & Spirits Record was commissioned by VINEXPO to produce an in-depth report on global consumption, production and international trade for wines and spirits.

UK media enquiries:

VOICE
St George’s House, 3 St George’s Place,
Twickenham, TW1 3NE
Eugène Bacot
Tel: 020 8892 4052
Email: eugene@voice-pr.co.uk
Colin Lewis
Tel: 020 8892 4088
Email: colin@voice-pr.co.uk

France media enquiries:

VINEXPO
2 Cours du XXX Juillet
33074 Bordeaux Cedex - France
Catherine Rabanier - Press Director
Mathilde Carreau-Gaschereau – Press Attache
Tel: +33 (0) 5 56 56 01 68
Fax: +33 (0) 5 56 56 00 12
Email: presse@vinexpo.fr