Date published: 01.09.08 - not release date

Wokka Saki launches NY, LA, & San Francisco

WOKKA SAKi (http://www.wokkasaki.com), the 1st ever luxury vodka saké brand from Britain launched last week across New York, Los Angeles & San Francisco.

A targeted bar campaign codenamed ‘Operation Kimono’ saw the finest venues in NY, LA, & San Francisco visited by a ravishing Asian-esque woman. Paparazzi bulbs flashed as her stretch limo pulled up and crowds parted as she entered mysteriously, holding a bottle of WOKKA SAKi and flanked by military trained bodyguards dressed in black.

Tim Day, Creator of WOKKA SAKi & Marketing Director commented ' It is so exciting watching WOKKA grow from strength to strength across USA, it is such an important market for us, and the way the brand is being endorsed from state to state is immensely gratifying’.

Only a select number of stylish venues were privileged to be hand presented with a bottle of the unique brand in this unique way, and 100 partygoers in each venue were able to sample the signature cocktail 'The Shy Eskimo' (WOKKA SAKi, cranberry, and soda.) The Venues selected were:

New York: Vertigo, Zanzibar, Temple Bar, Avalon, Au Bar, Glo, Mannahatta, Gatsby, Stay, Movida, Spirit.

Los Angeles: Geisha House, The Abbey, Blowfish Sushi, Formosa Café, Hollywood and Vine, Pop Rocks.

San Francisco: Ozumo, Chaya Brasserie, Bambuddah Lounge, Sake Lab, Ana Mandara, Dolce.

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Quotes:

“Wokka Saki is an incredible product ... the promotional campaign 'Operation Kimono’ has created a real buzz in the hottest bars in New York City...we are thrilled to be the exclusive distributor in NY, New Jersey & Pennsylvania.” Mark Lauber, President Lauber Imports.


“Wokka Saki was truly enjoyed by my clientele. Both my bartenders and my customers loved the product, it was a hit all around.” John Michels, Restaurant Manager, Bambuddah Lounge, San Francisco

“Wokka Saki is a great new liquor and everyone loved both the product and the promotion.” Andres, Restaurant Manager, The Abbey, Los Angeles


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Editorial note:
WOKKA SAKi 40% ABV is a blend of micro distilled British grain vodka, fine Japanese sake (80:20), and a subtle essence of Asian fruit.
Inspiration - east meets west - sake meets vodka
WOKKA SAKi represents the fusion of two cultures, inspired by the awesome beauty of legendary Snow Monsters in the landscape, found around Japan's Mt Zao between January and March.
The blend
A rare process of three-step micro distillation in a single, small 400-litre stainless steel pot still known as 'Tom Thumb’ ensures the wheat grain vodka in WOKKA SAKi is exceptionally smooth. Fine imported Japanese honjozo-shu sake is then carefully blended with the vodka and a subtle fusion of Asian fruit is added that harnesses the character of WOKKA SAKi and gives it its distinctive flavour. This labour intensive process of single batch distillation and manual blending is reserved for only the finest and most expensive spirits. Production takes place at the 200-year-old Thames Distillery in London under the expertise of master distiller, Charles Maxwell.
Unrivalled awards
WOKKA SAKi has excelled at the San Francisco International Spirits competition for three consecutive years. It won Double Gold in 2003, Gold in 2004, and now Double Gold in 2005. In blind tasting, it was judged by a panel of 21 spirits experts including leading buyers and editors. The brand was awarded the highest accolade of Double Gold, winning the flavoured vodka category, surpassing 55 other international brands
This is an unrivalled run of results in this prestigious competition, which is considered to be the most comprehensive and highly regarded in the world.
Snow Monsters
Each year between January and March, powerful winds from the Siberian plains whip the surface of the Sea of Japan, becoming heavy with freezing vapour before hitting the Japanese coast and rising high over the Asahi mountains. Standing in their path, giant conifers on the slopes of Mount Zao become coated with layer upon layer of snow and ice, until their shapes are eventually obscured and distorted. These petrified giants seem to stalk the valleys and are known as 'snow monsters' or 'Juhyo'. Their awesome beauty is celebrated at Mount Zao's annual Snow Monster festival.
WOKKA SAKi is personified by the creation of the Snow Monsters: The western wind (represented by vodka), the eastern environment (sake) and the dramatic, beautiful and unique outcome - WOKKA SAKi.
GENERAL ENQUIRIES: info@wokkasaki.com
DISTRIBUTION ENQUIRIES:
USA: Pasternak Wine Imports, + 1 800 946 3110 / sacosgrove@pasternakwine.com
UK: Cellar Trends Ltd, +44 1283 217703 / sales@cellartrends.co.uk
Latin America, Caribbean & Mexico: Raul G Godoy: + 1 305 903 8321 / + 1 305 273 1435 / raul@wokkasaki.com
WOKKA SAKi (www.wokkasaki.com) is a registered trademark and a brand owned by Extreme Spirits Ltd. For further info: info@wokkasaki.com / +44 1440 730 779
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