Date published: 01.09.08 - not release date

92% OF MEN WISH TO BE MORE MUSCULAR – PITT’S IS THE BODY TO HAVE, ALBA’S IS THE BODY TO WANT

More than 90% of males aged 15-40 wish they had better, more muscular bodies, with the majority of men aiming for the ‘Brad Pitt’ physique, according to a survey of more than 2000 males by a leading Sports Supplement company.

According to research by a leading Sports Nutrition company, more than 90% of males wish they had better body’s, with nearly half of the 2027 men polled stating that Brad Pitt’s physique was their desired appearance.

In a study by sports nutrition company www.myprotein.co.uk aimed at understanding male perception and ideals, it emerged that only 8% of all males between the ages of 15-40 are content with their bodies, with 92% stating that they would like to be ‘more muscular’ and 84% stating that they would like to ‘trim body fat’. Only 19% said that they were happy with their diet.

When asked which celebrity’s physique they most admire, 49% chose Brad Pitt. The other notables were Will Smith with 17%, David Beckham with 12%, Daniel Craig with 7% and Vin Diesel with 5%.

Just 2% stated that they would like the bodybuilding physique Arnold Schwarzenegger once had.

When asked which female celebrity’s physique they most admire or find attractive, men were more undecided. Jessica Alba topped the polls with a 21% majority. Here is the top 5:

Jessica Alba – 21%
Angelina Jolie – 16%
Eva Longoria – 11%
Jessica Biel – 9%
Jennifer Lopez – 8%

Myleene Klass was sixth, with 6% of the votes, thanks to her recent Marks and Spencer’s advertising campaign, followed by Victoria Beckham and Jordan, with 6% and 3% respectively.

At the bottom end of the scale was Madonna with 0.3% and Britney Spears with just 14 of the 2027 votes, due in likelihood to her constantly changing image.

Oliver Cookson, MD of www.myprotein.co.uk said,

“Given that body image is such a huge issue, we wanted to discover the true extent to which it affects men, whose opinion on body image is often in the shadow of that of women’s,”

He continued,

“This research shows that men prefer a healthier, less extreme physique than many would have otherwise imagined. The fact that Brad Pitt and Jessica Alba topped the polls proves that celebrities do not have to be stick thin or hugely muscular to be admired. I think the results of this survey promote a very healthy body image message.”


I can provide a breakdown in terms of ages if interested.

For further info or to interview Oliver Cookson, MD of Myprotein.co.uk, contact Rich Leigh of 10 Yetis Public Relations Agency at rich@10yetis.co.uk or 01452 527 898.

EDITORS NOTES:

•Myprotein.co.uk is Europe’s leading UK based online manufacturer and supplier of sports nutrition & health products.

•Myprotein.co.uk won the Growing Business Awards ‘Young Company of the Year’ 2007 award, and have reached the last 16 of the 2008 National Business Awards

•Myprotein.co.uk produces all products in-house and sell direct on the internet to the end user, manufacturing to customer specification. 

•Myprotein.co.uk receives more than 6000 unique visits each day.

•Myprotein.co.uk has achieved a 250% turnover increase year on year since forming four years ago.

•Myprotein.co.uk are proud sponsors of England’s Strongest Man 2008.