Date published: 01.09.08 - not release date

FANCY WEARING THESE DIAMONDS?

According to charity Hearing Concern, younger adults are now more susceptible to hearing loss then ever before due to noise exposure from modern-day technologies such as MP3 players so you could be queuing for your hearing aid sooner than you think. But don’t despair, hearing aids aren't what they used to be…check out the latest from Widex. This little beauty is cast in solid 24-carat gold and encrusted with 220 diamonds. The digital hearing aid and its accompanying remote will retail for over £25,000.

The hearing aid, that claims to be the ‘bling-i-est’ in the world, uses the latest Widex technology – the behind the ear ‘M’ model. It comes with a handy remote that allows wearers to tweak the aid’s settings to maximise its performance in various situations.

“As digital hearing aid technology has advanced wearers have become increasingly proud of the devices and the effects they have on their lives,” states Lawrence Werth, Widex representative in the UK. “Combine this with an ever younger age profile for hearing aid wearers and more and more clients advertise the fact they use an aid and even wear them as pieces of jewellery.”

For further info on Widex products telephone 0800 093 0947 or visit www.widex.co.uk.

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For further info and images, contact:-

Simon Brookes / Susan Rowlands
C Coms PR
Phone: 0207 378 3430
E: simon@ccomspr.co.uk / susan@ccomspr.co.uk