Date published: 01.09.08 - not release date

Londoners asked not to flush toilet

In his weekly press conference (June 28th 2005), mayor Ken Livingstone appealed to Londoners to “not flush the toilet after they had a pee” in a desperate bid to save water after the Thames region received just 24% of its average rainfall for June. On average, Londoners each use 15 litres more water than the national average [1], most of which gets flushed down the toilet.

Mr Livingstone’s comments were received with surprise and disgust, as people contemplated the unappealing prospect. It seems unlikely that conscience will win over cleanliness, unless Londoners can be convinced there's a way to keep the toilet fresh and their dignity intact…enter Ambi Pur.

With its complex notes and pure perfume essence, Ambi Pur’s fragrant bathroom range not only masks odours but actually creates a pleasant fresh feel in the bathroom. Loyal Livingstonites should try Ambi Pur 2in1 Fresh, an adjustable dual-action air freshener that combines a real liquid perfume fragrance with a neutralising formulation and is fully adjustable to help combat the strongest odours [2].

For added protection and complete peace of mind, try Ambi Pur Welcome, a discreet device that easily attaches to your bathroom or toilet door and automatically sprays a delicate fresh fragrance each time the door is opened or closed [3].

On a more serious note, Mr Livingstone was absolutely right when he said, “water is a precious resource that we cannot afford to take for granted”. Whilst it goes against our social instincts and upbringing, being a little less trigger happy with the toilet could make a significant impact in the campaign to conserve water. Rather than simply turn our noses up, we need to think of effective ways of managing the issue, such as using air fresheners and cleaning devices in the bathroom.

Who knows, we may even get used to it!

Sources:

Details of Mr Livingstone’s Water Conservation campaign
www.london.gov.uk

Report of Mr Livingstone’s press conference: http://news.bbc.co.uk/1/hi/england/london/4630505.stm

[1] Londoners use 165 litres of water per day, compared with the national average of 150 litres

[2] Ambi Pur 2in1 Fresh is available in three fragrances: Blue Tropics, Green Dream and Yellow Shine. Digital images and full product details are available.

[3] Ambi Pur Welcome is available in three fragrances: Blue Shell, Green Paradise and Yellow Sparkle. Digital images and full product details are available.

Editor Contacts:

Helen Tidswell or Barbara Stopher
The Bottom Line Consultancy
Email: helen@bottomlineconsultancy.co.uk
Tel: 01992 579990