Date published: 01.09.08 - not release date

The importance of being spectacle

Most people know what it takes to look good – a well cut suit, carefully applied make up, a good hair cut – so how come so many get it wrong when it comes it choosing their specs? And do people realise how much of a difference a well designed, well suited pair of glasses can make?!

We look after Roger Pope & Partners, an established independent optician in fashionable Marylebone, London. Not only do they have a Royal Warrant to supply the Queen (as well as the odd celebrity, they also have the most stylish and luxurious collections of frames and sunglasses in London – including frames made from wood (for the environmentalists) and gold or encrusted with diamonds and ruby (for those who like their bling.

If you're looking for feature ideas the following might be of interest:

Latest trends – popularity of bold colours & shapes, which materials & styles are cutting edge? Luxury & unique materials

How to find the perfect specs for you - Tips on which frame shapes & colours suit different shaped faces. We also have some essential pointers from a style guru on how to make the best of your spectacle assets

New season’s sunglasses – with holiday time approaching, a look at which are the hottest sunglasses for this summer and how to stand out from the crowd

Royal Warrants - how to shop like the Queen

Kids and specs - importance of regular eye tests for children

For more info contact Aarti at Lawson Dodd on aarti.bulsara@lawsondodd.co.uk