Date published: 01.09.08 - not release date

5 EASY STEPS TO A HEALTHY AND HAPPY 2008!

Whether you’re a gym bunny or a sofa surfer, January is a fresh start for us all…how about making a few easy changes to your life and make 2008 healthier and happier? The UK’s leading baking soda toothpaste brand, Arm & Hammer®, has 5 top tips to leave you looking and feeling better from head to toe:

1) Swap to a super toothpaste: It is easy to improve the health of your teeth – just change your toothpaste! Whether you want relief from sensitive teeth with Enamel Care Sensitive, or you want to strengthen your teeth for long term health with Enamel Care, Arm & Hammer®’s technologically advanced toothpastes are clinically proven to do the job. All have baking soda to deep clean and whiten. (RRP for both: £3.49)

2) Indulge in a monthly facial: By de-stressing and deeply cleansing your skin with regular facials, your skin will be brighter and smoother. You needn’t head to an expensive salon either as there are plenty of nourishing home face packs you can try such as Botanics Conditioning Clay Mask (£4.49 at Boots)

3) Fit in fitness: Make time for an exercise regime that will leave you with more energy and strength, plus you’ll drop a few pounds along the way…always a bonus! If a treadmill isn’t for you, try a regular Yoga or Pilates class and you’ll soon feel the difference.

4) Get a good night’s sleep: Simple but crucial to your wellbeing. A restful night’s sleep is essential to be help you cope with the pressures of day to day life. If you find it tough to sleep undisturbed try cutting out caffeine and sugary snacks before bed.

5) Regular relaxation: Everyone can understand the benefits of total relaxation yet it’s so easy not to make time for it! Have a massage every so often to get rid of the stresses of the day to day; it can improve your long term health and help you enjoy life all the more.

Arm & Hammer® is a range of super toothpastes that contain advanced formulas that will make a real difference to the look and health of your teeth.

Arm & Hammer® is the USA number one Baking Soda brand and has been trusted by millions for over 150 years.

Arm & Hammer Enamel Care Toothpaste is available from Tesco, Sainsbury’s, ASDA, Morrison’s, Boots and Superdrug
Enamel Care and Enamel Care Sensitive RRP: £3.49 (75ml)

For more info, clinical trial information, fact sheets, images and product please contact:
Sarah Coxhill or Catherine Chapman
PR4
T, 0207 637 1237 E, sarah@pr4.com or catherine@pr4.com

Notes:

•Arm & Hammer® is owned by Church & Dwight, a household, industrial and personal care products company.

•Church & Dwight produce and market a number of toiletry and personal care products including TROJAN® Condoms, Arrid deodorant, Femfresh intimate hygiene, Nair hair removal, Pearl Drops Tooth Polish, First Response home pregnancy products.