Date published: 01.09.08 - not release date

BE PREPARED FOR BRITISH BANK HOLIDAY WEATHER!

If you head off to the coast this Bank Holiday weekend, you need to make sure that you’re well prepared. And, whilst that is more likely to be an umbrella, rather than a bottle of suntan lotion, for you, if you’re a proud dog owner, you’ll need to have done a little online retail therapy first.

This season’s must-have for any dog worth his bones on the beach this summer is their own beach cabana plus, as we are in Britain, a stylish raincoat to protect those dogged good looks.

Interested? Then you must be one of a new consumer demographic type snapped up by on-line exclusive dogwear boutique Max + Margot Dog Company (www.maxandmargot.co.uk) just in time for this year’s National Pet Week that starts on Saturday (April 29th). And remember, your prize pooch only has this Saturday and Sunday to have a free run on Britain’s beaches with restrictions starting in most places on May 1st.

CRoCCoDDiLLes are Cash Rich Conspicuous Consumption Dog Designer Label Lovers who think nothing of spending 100's of pounds to keep their beloved Max and Margots looking their very best! Research studies so far have quoted the average dog costing its owner in excess of £20,000 in a lifetime… if only! Most of these surveys only allow for a paltry couple of hundred pounds to be spent on dog accessories. With the average lifespan of a dog in the UK of around ten years, that’s only enough to buy a basic dog bed, collar, lead and squeaky toy once or twice in the dog’s life.

That would never work for a CRoCCoDDiLLe! Their whole ‘reason to be’ is for their pampered Max or Margot to be seen in the latest trends from the dogwalk with accessories to match. Once suitably un-attired in the privacy of their beach cabana, what better than a siesta mat for that canine dognap? And, as the sun goes down, no self-respecting CRoCCoDDiLLe dog would be seen strutting its stuff on the promenade without pawsing to don a co-ordinating collar and lead from this season’s must-have collections.

So, whether your pampered pooch is off to Dogs Bay, Padstow or Bo’ness this Bank Holiday,
you’d better log in to www.maxandmargot.co.uk now – and make it snappy!


NOTES FOR EDITORS

• Max and Margot launched in November 2005 to provide discerning dog owners with stylish dogwalk accessories, from as far afield as New York and Milan, for their canine fri
• Everything that Max + Margot sell has already been dog-tested in advance by the owners

• The Max + Margot beach cabana costs £150 for a small and £180 for a large.

• The co-ordinating siesta mat costs £55 for a large version.

• Max + Margot collars start from as little as £20 and leads £30. All prices plus delivery.

Max + Margot Dog Company - Love your Dog www.maxandmargot.co.uk

For more info, contact:
Barbara Stopher
The Bottom Line Consultancy Limited
24 Lindsey Street
Epping
Essex
CM16 6RD

Tel: 01992 579990
Mob: 07971 953541
Fax: 01992 579991
Email: barbara@bottomlineconsultancy.co.uk
Web: www.bottomlineconsultancy.co.uk