Date published: 01.09.08 - not release date

ENJOY AN ACTIVE MIND WITH EFALEX ACTIVE 50+ New fish oil supplement provides advanced brain nutrients for your peace of mind

Everybody forgets things now and again, but as we get older forgetfulness may become more of a regular occurrence. ‘Senior moments’ can be frustrating and embarrassing but research shows that you can now maintain youthful alertness with food supplementation.

New Efalex Active 50+ is the 1st fish oil supplement developed specifically for the over 50’s. It contains a unique combination of ingredients known for their beneficial role in maintaining healthy brain function and performance:

Fish oils provide omega-3 nutrients which are the building blocks of the brain. DHA is a natural component of fish oil and because our brains comprise approximately 60% fat, they need a good supply of this vital nutrient. We currently consume less than half the suggested daily intake of DHA and research has shown that people with lower than normal levels of DHA have a greater tendency to experience memory problems as they age*.

Phosphatidylserine (PS) is another structural component of our brains which depletes as we grow older. This may hinder the way messages are passed between nerve cells, because PS is the substance that holds cell membranes in their proper position to receive nerve impulses travelling between cells. Clinical studies show that supplementation can substantially improve memory, learning, concentration, word skills and mood.**

Ginkgo biloba is an herbal ingredient believed to help maintain memory in the short term. It has been tested in relation to various types of dementia and results show that it can reduce the risk of Alzheimer’s disease in normal elderly women.***

Vitamin B12 and folic acid work together to ensure a healthy supply of blood to the brain which in turn provides the brain with oxygen and essential nutrients. Research shows that healthy ageing women have achieved improvements in memory, reasoning, verbal ability and mood through supplementation.****

Nancy Morse, Senior Scientific Officer at Efamol comments, “The number of people in the UK aged 50 and over is projected to increase by 7.2 million by 2031 to 27.2 million which is almost half the population.***** With an ageing population and more and more people having to work past the normal retirement age, there has never been a more relevant time for Efalex Active 50+. The ingredients have been thoroughly researched and found to benefit those over 50 who wish to preserve an active mind. Recent research verifies that omega-3 supplementation delays the rate of cognitive decline in patients.”

Efamol’s Efalex Active 50+ is the 1st fish oil supplement specifically designed for the over 50’s and is available from Boots priced £9.49 for 30 capsules. Efamol’s scientifically proven omega-3 and omega-6 based supplements offer brain nutrition for the entire family. For further info visit www.efamol.com or call 01372 379828.


Notes to editors:

Please contact Pegasus PR if you require additional information, including further research

Issued by:Pegasus Public Relations
On behalf of:Efamol
Press enquiries:Gemma Maxey / Helen Streeter (01903) 821550
Email: gmaxey@pegasuspr.co.uk / hstreeter@pegasuspr.co.uk


Ref: 7958
March 2007

* Fontani G, Corradeschi F, Felici A, Alfatti F, Migliorini S, Lodi L. Cognitive and physiological effects of omega-3 polyunsaturated fatty acid supplementation in healthy subjects. Eur J Clin Invest 2005;35:691-699.
** Crook TH, Tinklenberg, Yesavage J, Petrie W, Nunzi MG, Massari DC. Effects of phosphatidylserine in age-associated memory impairment. Neurology 1991;41(5):644-9.

***Andrieu S, Gillette S, Amouyal K, Nourhashemi F, Reynish E et al. Association of Alzheimer’s disease onset with Ginkgo biloba and other symptomatic cognitive treatments in a population of women aged 75 years and older from the EPIDOS study. J Gerontol A Biol Sci Med Sci 2003 Apr;58(4):372-7.

**** Duthie SJ et al. Homocysteine, B vitamin status and cognitive function in the elderly. Am J Clin Nutr 2002;75:908-13.

***** http://www.statistics.gov.uk/CCI/nugget.asp?ID=1352&Pos=1&Co...