Date published: 01.09.08 - not release date

PULPA PURPLE BERRIES BOOST BEAUTY

Just as you thought you knew all about superfoods, an even better one comes along! Acai (‘ass-i-ee’) is a small purple berry from the Amazon that has been heralded as the ultimate anti-ageing supplement: renowned dermatologist, Doctor Nicholas Perricone believes it’s one of the most powerful anti-ageing superfoods in the world.

Acai berries are so rich in nutrients that they help to keep the body fit, young and beautiful from within – as opposed to ‘patching up’ the external signs of ageing and fatigue.

What is Acai?

The Acai Palm is one of many species of palms native to tropical South America. Its dark purple berries are about the size of a grape. But they deteriorate quickly after harvesting, so they must be pulped and frozen to retain their benefits. Pulpa Acai Powder from The Brazilian Fruit Company, is made from acai berries that are processed within an hour of being harvested while they are still at their best - giving them the greatest potency of all products on the market.

Measuring Antioxidants

Acai contains more antioxidants – specifically anthocyanins - than other recently celebrated superfoods such as pomegranate, Goji Berries, blueberries and red wine grapes. Very simply, antioxidants are measured by Oxygen Radical Absorbance Capacity (ORAC) which is a unit value assigned to determine the antioxidant power of a given food.

Foods with a high ORAC value are beneficial to the body by increasing antioxidant levels, therefore helping to protect cells from damage by free radicals. Antioxidants are renowned for their anti-ageing properties keeping organs fit and healthy and skin, hair and nails looking young and vibrant.

A 100g serving of an antioxidant rich fruit such as blueberries will typically yield 2400 ORAC units. Amazingly, Pulpa Acai Powder will provide the equivalent amount in a single 5g serving and is ideal for adding to juices, smoothies, yogurt and porridge.

Acai Anti-Ageing Ingredients

Acai berries are packed with vitamins and minerals. They are rich in potassium, other vital minerals and 16 amino acids. The synergy of these many health-giving nutrients make Acai a true superfood.

Many of its inherent vitamins and minerals have specific roles in keeping the body young and beautiful:

·Vitamin E is essential for healthy skin, but is removed from the body by the contraceptive pill, environmental pollution and poor diet

·Vitamin B2 is vital for healthy skin, hair and nails

The berries also contain oleic acid (an Omega 9 fat), lineolic acid (an Omega 6 essential fat), palmitic acid and beta-sitosterol which is a plant sterol capable of lowering the body’s absorption of harmful cholesterol.

How do I take Pulpa Acai?

Add 3g of the powder to a smoothie, juice or yogurt. It has a subtle, pleasant fruit flavour that complements fruit-based food and drinks.

Where Can I Buy It?

You can find Pulpa Acai Freeze Dried Powder at Revital Health Stores, www.revital.com or by calling 0870 366 5729. 90g (30 servings) costs £25.95; 60g (20 servings) costs £18.49.

For further info, samples or images please contact:

Katherine Selby
PR Workshop
Tel: 0208 657 4422
Email: Katherine@prworkshop.co.uk