Date published: 01.09.08 - not release date

WORLD'S FIRST (LIVING) GRASS FLIP FLOPS

Here’s some shoes that will (literally) grow on you – the world’s first grass flip flops. Krispy Kreme has created the unique living footwear to help stressed out workers instantly relax by giving people their own mini-park to walk around in wherever they may be. Full press release below, but for more information and images please contact the Krispy Kreme press office at Mischief on 020 7100 9999 / krispykreme@mischiefpr.com

For immediate release

REDUCING STRESS IS A WALK IN THE PARK
- World’s first grass flip-flops spread summer to UK soles -

Summer is finally here, but according to new research out today sunshine is not enough to lift the population’s spirits with three quarters (72 per cent) of UK workers admitting they feel seriously stressed on a daily basis. Fortunately the antidote is close at hand – or more specifically at feet – with 81 per cent saying that a simple walk in the park makes them feel instantly relaxed.

Krispy Kreme questioned over 1,000 UK workers and found that over half (53 per cent) of urbanites believe their stress levels are affected by a lack of contact with Mother Nature. In response to the problem Krispy Kreme has created the world’s first grass flip-flops to bring summer magic to the city – giving stressed out workers a (literal) spring in their step by creating an instant grassy park underneath their feet regardless of their urban location.

The al fresco flip-flops take up to three weeks to grow and each shoe is covered with over 5,000 blades of grass. If watered regularly the unique footwear can remain in season for over four months – meaning they are the perfect, head-turning summer-accessory for stressed-out men and women.

Katie McDermott from Krispy Kreme comments:
“There’s currently a lot of uncertainty in the city so what better way to escape the concrete jungle than by slipping on a pair of grass flip-flops and walking around in your own mobile meadow. We cheer people up every day with our one of a kind doughnuts, but hopefully by providing them with their own part of park life too we’ll be able to bring a sense of natural calm to stressed-out workers.”

The free-range footwear is currently being given out to London commuters with a view to nationwide distribution.

Additionally Krispy Kreme is helping to spread the summer magic further by offering the chance to win V Festival tickets for you and four friends. Simply capture your summer sharing moments and text them along with the word Krispy to 60300 for your chance to win. Full details can be found on www.sharethesummermagic.co.uk.

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For more info and images of the world’s first grass flip-flops please contact the Krispy Kreme press office at Mischief on 020 7100 9999 or krispykreme@mischiefpr.com